Preheat oven to 475 degrees. Remove fat and silver skin. Brush the meat with olive oil and completely coat the tenderloin with the dry rub. Insert a meat thermometer. Place in oven for 10 minutes at 475 degrees; lower the oven temperature to 425 degrees and continue cooking for about 20 - 25 minutes or until the thermometer reads 130 degrees for nedium-rare.
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