PREHEAT oven to 350°F. Prepare cake mix as directed on package. Stir in half of the chocolate chunks. Pour into greased 13x9-inch baking dish or shallow casserole dish; set aside.
POUR milk into large bowl. Add dry pudding and cinnamon. Beat with wire whisk 1 min. or until well blended. Pour over cake batter in center of pan; sprinkle with the remaining chocolate chunks. Bake 1 hr or until cake appears baked in the center. Cool slightly.
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